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SEO & SEM: Whats the difference?

Posted: 2012-06-09

The term SEO has been around for many years now, but what about SEM? Many people are asking about what it is and how they are different.


What is SEM?

The acronym is short for Search Engine Marketing.


How are SEO and SEM different?

SEO (Search angine optimization) is the art of optimizing your website content to help it get found on the internet. This usually includes adding or adjusting the actual content on your pages, as well as adding the optimal keywords and descriptions to your pages.


SEM (search engine marketing) refers to all of the things you do to market your website and bring in traffic. There are many more parts to SEM than SEO - actually SEO should be considered just one of the many components of SEM.


What is included in SEM?

There are unlimited components to SEM, but here is a list of the more common ones to get you started.

  • Social networking (facebook , twitter, other similar sites)
  • Search engine submission
  • Local directory inclusion
  • Blogging
  • Pay per click advertising
  • SEO
  • Physical mailings (like postcard advertising)
  • Link swapping
  • Forum participation

While each of these topics alone could be worthy of a small book, that is beyond the scope of this article. There is a lot of information to be found on the internet if you search for any of these methods.


If you would like more information on this subject, feel free to email us at support@pilotwebsolutions.com.